China has the largest internet population in the world. In 2014, there are more than 6.42 billion people online representing nearly 22% of total in the world. The total internet penetration rate in China reached 46.9%. According to iResearch, China internet economy hits USD99 billion in 2013. However, most of them are not good in English. To get your website seen by them, it needs not only setting up your Chinese website but also implementing Chinese SEO to gain the internet visibility and build your brand.
Chinese SEO is also called as Chinese Search Engine Optimization / Chinese Search Engine Positioning. Its ultimate goal is to attract more potential & targeted Chinese visitors to your website. It is not simply adding META tags and submitting website to many Chinese search engines and link directories. It requires careful study of your company, products, services, website and competitors, then optimizes your Chinese website content and its structure using proper website optimization techniques, website submission to Chinese search engines and directories, as well as effective link building through sophisticated SEO techniques and social media.
Although SEO is well developed in U.S., Chinese SEO rules are a bit different from English SEO. The Internet market in China works differently due to various social, political and technological reasons. Keyword Research for the Chinese online marketing is also different from the English market, and it is not only the language that differs. Internet behavior is different and Chinese visitors act different too. Targeting an incorrect keyword means fruitless and a waste of all the Chinese SEO efforts. This is especially true for Chinese language because there are several different phrases to describe the same thing.
Many Chinese SEO experts use the black hat SEO techniques to gain fast result. However, this may take a risk to get your website being banned. We are ethical Chinese SEO company in Hong Kong using ethical Chinese SEO techniques and practices for our clients for more than 10 years. Since we are native Chinese, we understand the culture and the practice of Chinese internet users. Chinese SEO requires in-depth knowledge and tremendous amount of time. Employing a professional Chinese SEO company can help you to conduct a suitable Chinese SEO strategy and benefit in the long term.