Your Chinese Website Solution Provider

Glossary for Chinese Web Solution

Chinese Web Solution is a Hong Kong based professional Chinese Web Design and SEO company offering Chinese Website Translation, Chinese Copy Writing, Chinese Web Design, Chinese SEO and Pay-Per-Click Ad setup & management services. In order to help our clients to understand the glossary and common terms mentioned at this site, we provide the following glossary for your ease of reference :

Backlinks are the number of links from other websites to your website. It is an important factor in the search engine’s algorithm to affect web ranking.

Ban is a severe search engine penalty to de-list a website. It is generally caused by using black hat SEO techniques.

Black hat SEO
Black hat SEO is an unethical SEO technique in the eyes of a search engine to try to higher the website’s search ranking. If it is found, it may result the website to be de-listed.

A blog is a web site that posts articles of information related to particular products, services, news, careers, hobbies, thoughts, opinions, beliefs, images, movies, impressions, or ideas on a topic and solicits feedback from visitors. It is a very effective site tool for blog setup to attract and keep website visitors.

Chinese SEO
Chinese SEO (Chinese search engine optimization) is to use various on-page and off-page SEO techniques to optimize a Chinese website according to the Chinese search practice and culture.

CMS (Content Management System)
CMS is an online software program that enables the users to create and maintain a web site easily by using a web browser (e.g. Firefox, etc.) at any time without technical knowledge of the website editor and HTML coding.

It usually refers to the body text on the website readable to the search engine.

Conversion usually refers to an action being completed by the site visitor. It may fill out a form or purchase online.

Conversion Rate
Conversion rate is the total number of conversions divided by the total number of site visitors.

It is a message given to a web brower by a web server and stored in a text file on the website visitor’s computer. The message is then sent back to the server each time the browser requests a web page from the server. Cookies may contain information such as user preferences, registration or login information, online shopping cart information, etc.

Domain Name
It is the location of an entity on the internet.

External Link
External link is a link to another website from your website. It is also called as outbound link.

It is the multimedia technology to allow much interactivity to fit in a relatively small file size.

It is a structure that allows for the dividing of a webpage into two or more independent parts. Frames always result in some search engines being unable to index webpages within the website or improper webpages being indexed.

Home Page
It is the main page of a website.

Image Maps
It is a single graphic or image that has multiple links to different webpages or resources. Image Maps can prevent some search engines from getting inside your website and result in some of the webpages not being indexed.

Inbound Link
It is a link from a website outside of your website.

A word or phrase that a user types into a search engine to look for specific information.

Link Building
Link building is a SEO campaign to attract more external links to the website. Link building is an important factor for higher search engine ranking.

Meta Tag
Meta tag is an HTML page code which describes the content of the web page and is invisible to a website visitor. The Meta title, keywords, and description tags are the common meta tags on the website and used by search engines.

Meta Title
Meta title is the title of each web page telling search engines about the topic of each page.

Page Rank
Page rank is generally referred to as PR which is a numerical representation shown on the Google toolbar to indicate the link value of a web page.

Pay-Per-Click (PPC)
Pay-per-click is the paid search engine advertisements with its cost based on the numbers of click. It can be executed within hours while SEO can take months.

Penalty means a site ban or a reduction in search engine rankings due to violating rules of search engines.

Ranking is a keyword position of a web page on a search engine.

It facilitates movement from one webpage to another webpage.

Outbound Link
It is a link to a website outside of your website.

Privacy Policy
It is a policy for protecting the privacy of individually identifiable information.

Reciprocal Links
They are links between two websites often based on an agreement by the website owners to exchange links to improve the search engine rankings.

Responsive web design
It is a modern web design approach to design a web site so that it can be viewed optimally across a wide range of different devices such as mobile phone, tablet PC, and desktop computer.

Search Engine
A program that indexes documents, then attemps to match documents relevant to the users’ search requests.

Search Engine friendly web design
Search engine friendly web design (SEO friendly web design) means a website structure and web pages are specially designed to be easily crawled and indexed by a search engine spider.

Search Engine Marketing (SEM)
It usually refers to targeting prospective customers by buying relevant keywords or phrases from search engines.

Search Engine Optimization (SEO)
It usually refers to making a website more friendly to search engines so that it may be ranked higher in search engines and obtans higher internet explosure.

Search Engine Registration
It is a process to submit the website’s URL for free to search engines.

Search Engine Submission
It is the process of supplying a website’s URL to a search engine in an attempt to make a search engine aware of a website or webpage.

Social Media Optimization
Social Media Optimization, or SMO, is a form of marketing that focuses on generating traffic and buzz by participation in various social media web sites.

Web Browser
It is a program that allows for the browsing of the World Wide Web.

Web Design
It is the selection and coordination of available components to create the layout and structure of a webpage.

Web Hosting
For a potential customer to visit your website, it must have your website to be hosted at a web server after the web design and production processes. For various web hosting plan, please refer to our web hosting service.

Web Server
It is a computer that stores information and makes these web files available to other users on the internet.

Website Redesign
Website redesign is a process to redesign an old website to meet the changing environment.

Website Usability
It is the ease with which website visitors are able to use a website.

White hat SEO
White hat SEO is a search engine optimization technique that are acceptable by search engines.

Our Services

Chinese Web Design

  • Chinese Keyword Research
  • Search Engine friendly web design
  • Responsive Web Design
  • CMS (Content Management System)
  • Chinese web usability

Chinese Website Translation

  • Topic Research
  • Keyword Research
  • Web content translation
  • Keywords, headings, titles, meta translation
  • Web content optimization
  • Proof reading

Chinese Content Creation

  • Chinese copywriting with knowledge of the Chinese culture, Chinese SEO, and web usage

Chinese SEO

  • Chinese Keyword Research
  • Website diagnosis
  • Website structure optimization
  • Chinese link building
  • Blog solution
  • Social media optimization

Pay-per-click Ad Setup &  Management

  • Keyword Study
  • PPC account setup
  • Ads copy writing
  • Click-through rate improvement
  • Conversion rate optimization
  • Performance analysis and reporting